Additional Inspiration

In this movie there are two main protagonists: Holland March (Ryan Gosling) is a down-on-his-luck private investigator which is also set 1977 Los Angeles thus can link to the portrayal of the 70s America that we also wanted to create in our media products and ancillary tasks. Furthermore next protagonist is Jackson Healy (Russell Crowe) is a hired enforcer who hurts people for a living. Fate turns them into unlikely partners after a young woman named Amelia mysteriously disappears. The poster and viewing of the film gave me huge inspiration in the modern/vintage interpretation I also wanted to create in my media products and ancillary tasks.  The advertisement promo for the movie is very colourful and eye catching which I wanted to incorporate into my work with the band creation being implemented into this style.

Popular rap/hip hop band group 'Rae Srummurd' conveyed the old vintage overlay/effect onto their music video 'Swang', this appealed to me as this doesn't conform to the average modern looking music video from the modern era. I believe this justification and of vintage and retro creates an uncommon way to display the video, it illustrates a unfamiliar quality that modern technology can not show. The images below show the difference in camera quality:



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