Intertexuality - Music Video

The image below helps convey my understanding and test my practice into music videos and how intertextuality is implemented into music videos, for example I decided to use Iggy Azelea's 'Fancy' as the artist's music video is very popular on the internet. As intertextuality is sometimes either very subtle or hard to observe some films and movies include these references to understand the type of target audience they have and to test their knowledge in other media types and movies. In contrast to Iggy Azelea's 'Fancy', their involvement and addition of intertextuality can be easily scene due to the same camera angles and shots being used from the movie 'Clueless'; but also the use of costume easily displays to the media viewer the cultural reference towards the very iconic film.

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